CONTENT DISTRIBUTION OS

One piece of expertise, across YouTube, Shorts, and social.

We build a production and distribution base where planning, scripts, diagrams, audio, long-form video, short-form content, and social posts all come from one master piece.
Assess your production setup
Talk through bringing it in-house
One piece of expertise becomes the full episode, the short clips, and the social posts, on a setup your team can improve.
Expertise and customer problems
Master content
Full YouTube episode
Shorts, Reels, social posts
Webflow, assessments, enquiries
WHY CONTENT STOPS

Video and social stall because of how the operation is designed, not the craft.

Planning from scratch each time, making separate material for every channel, and no plan for what happens after publishing: the longer you keep going, the heavier it gets.
01
Every piece planned from scratch
The topic, the structure, the visuals, and the caption are all invented again each time.
02
Revisions with vendors take too long
Every change needs explaining and checking, so publication keeps slipping.
03
Video and social run apart
YouTube, Shorts, and social are produced by different teams on different plans.
04
Nothing is used after publishing
You check the view count and stop; nothing reaches articles, sales, or enquiries.
The problem is not editing skill. It is the operating design that links planning, production, and reuse.
COMPARISON

Stop producing per channel. Take one piece of knowledge and give each channel a role.

Conventional production, one-off and per channel, against a Content OS that spreads out from master content. The same five points of comparison, side by side.
BEFORE
Conventional production
01
A topic thought up per channel
02
A different structure every time
03
Long form and short form made separately
04
Almost nothing reused after publishing
05
Only views and followers are watched
Production that gets consumed
AFTER
CONTENT OS
01
The master content is designed first
02
Programme, visuals, and post formats templated
03
Shorts and posts re-edited from the full episode
04
Carried into articles, sales material, assessments
05
Contact, enquiries, and learning measured
Content assets that accumulate
THE SYSTEM

One theme, carried across several channels and customer touchpoints.

Planning, production, distribution, enquiries, and learning designed as one loop.
01
RESEARCH
Customer problems
Primary sources
→
02
MASTER
Argument and structure
Script and evidence
→
03
PRODUCE
Full episode and diagrams
Audio and video
06
LEARN
Response analysis
Refining the themes
←
05
CONVERT
Webflow
Assessments and enquiries
←
04
DISTRIBUTE
Shorts and social
Articles and sales
Published results and customer response feed back into the next theme, structure, and distribution decision.
CONTENT FORMATS

Not copying the same content, but converting it for what each channel does.

YouTube, short-form video, and social posts differ in the depth of understanding they carry and the role the contact plays.
01
YOUTUBE
Builds deep understanding
An 8–12 minute explanation
The structure of the problem
Data and evidence
A framework for deciding
Japan Consulting's view
02
SHORT-FORM
Creates the way in
The point in 30–60 seconds
Question, conclusion, figure
A path to the full episode
Shorts／Reels
Carried to TikTok
03
SOCIAL POSTS
Keeps the contact going
The argument and what it implies
Diagrams and quotations
Paths to articles and video
LinkedIn and similar
Comments and conversation
The three formats are not planned separately. Each is re-edited from one master piece according to its role.
PROGRAM ARCHITECTURE

The theme changes from episode to episode. The order of understanding does not.

We standardise a programme structure that executives and business leads can follow without getting lost.
01
HOOK
The question and the conclusion
→
02
MAP
Today's points
→
03
PROBLEM
The structure of the problem
→
04
EVIDENCE
Figures and facts
↓
05
FRAMEWORK
Criteria and the order to solve in
→
06
OUR VIEW
Our own reading
→
07
ACTION
The next step
The hook does not sensationalise. It makes clear the question the viewer has to decide on.
It ends on a management or business decision, not a tool recommendation.

With the programme designed, next comes the production base.

Settling the theme and the structure is not enough: producing from scratch every time will not last. Scripts, diagrams, charts, audio, and motion go into a production system you use again and again.
VISUAL SYSTEM

Stop thinking it through from zero, and choose the treatment that fits the content.

Layouts, diagrams, charts, and motion are managed separately by role.
01
LAYOUT
Marp・HTML／CSS
Headings, cards, comparisons, figures, timelines, and quotations kept consistent.
02
DIAGRAM
Mermaid・D2・SVG
Flows, structures, relationships, processes, and the shape of a problem made visible.
03
DATA VISUALIZATION
ECharts・Vega-Lite
Trends, comparisons, composition, and scenarios shown so they cannot be misread.
04
MOTION & AUDIO
Remotion, audio, subtitles
Staged reveals, audio sync, subtitles, and avatars brought together.
Tools are combined to suit the purpose, in an environment where everything is produced to the same standard.
PRODUCTION WORKFLOW

From planning to publication, connected by shared data and shared criteria.

The production steps are not separated: a change carries through to the script, the audio, the subtitles, and the video.
01
THEME
Customer problems
→
02
RESEARCH
Primary sources
→
03
SCRIPT
Script and argument
→
04
VISUAL PLAN
Assigning the visuals
↓
05
PRODUCE
Diagrams and charts
→
06
ASSEMBLE
Audio and subtitles
→
07
PUBLISH
Publishing settings
→
08
ATOMIZE
Short form and posts
Where AI helps
Research candidates
Draft outlines
Re-editing
Subtitles and format conversion
Where a person decides
The argument and the conclusion
Facts and sources
Wording and whether it goes out
Brand and final responsibility
QUALITY & GOVERNANCE

Fast is fine. The bar for publishing does not move.

Quality checks are built into the approval steps and the production calendar, so a small team holds the same standard.
01
FACT & SOURCE
Facts and sources
Figures, quotations, cases, dates, original texts, and the point of update all verified.
02
BRAND & MESSAGE
Argument and brand
Checked for a view of our own, and for any reliance on provocation or exaggeration.
03
RIGHTS & PRIVACY
Rights and personal data
Terms of use checked for images, audio, trademarks, customer information, and recordings.
04
HUMAN APPROVAL
Human approval
The person responsible signs off on the content, the wording, and the timing before it goes out.
Cleared to publish
Content that does not meet the bar is revised rather than published.

With the publishing bar in place, next comes running it over time.

What matters is that the quality check is not a one-off. Built into the people, the approval steps, and the production calendar, it lets a small team hold the same quality.
WHAT WE BUILD

The strategy, templates, and operating rules that continuous production needs.

Strategy, templates, the production process, and publishing rules built as one base.
01
DESIGN
Content design
Target audience
Content pillars
Series design
Programme structure
The role of each channel
CTA・KPI
02
BUILD
Building the production base
Programme templates
Script format
Diagram library
Video production flow
Folder structure
Tracking sheet
03
TRANSFER
In-house handover
Production manual
Hands-on training
Quality checklist
Approval flow
Operating calendar
Monthly review
After handover, your team is set up to keep planning, producing, and improving.
WEEKLY OPERATING MODEL

A production rhythm a small team can run.

Not posting to every channel every day, but taking one master piece and spreading it out to a plan.
MON
Mon
Plan and research
Customer problems
Primary sources
Choosing the theme
TUE
Tue
Script and structure
The argument
The evidence
CTA
WED
Wed
Diagrams and visuals
Marp
Diagrams
Charts
THU
Thu
Assemble the video
Audio
Subtitles
Quality check
FRI
Fri
Publish and spread
Full episode live
Shorts
Social posts
Month end
Review viewing, traffic, assessments, and enquiries, and refine next month's themes and formats
The days are an example, not a fixed schedule. The cadence is designed around your team — two a month, one a week, two a week.
MEASUREMENT

Not view counts, but whether it led to the next action.

Production speed, viewing, traffic to the site, assessments, and enquiries, reviewed as one flow.
01
Production indicators
Pieces published
Days to produce
Pieces reused
Rounds of revision
→
02
Contact indicators
Audience retention
Completion rate
Saves and shares
Click-through rate
→
03
Business indicators
Traffic to the website
Assessments started
Enquiries
Qualified meetings
Learning indicators
Topics that drew response / where viewers dropped off / which structures worked / the role of each channel / CTAs
No invented figures are shown at launch. The structure allows numbers to be added once real results have built up.
IS THIS FOR YOU?

Companies this service suits

Check how you think about expertise, publishing consistently, and running it in-house.
GOOD FIT

A good fit

✓
Your leadership or specialists have real knowledge
✓
You want to explain complex B2B subjects
✓
You want to run YouTube consistently
✓
You want to reuse it in short form and social
✓
You want it connected to the website and sales
✓
You want the production know-how to stay in-house
A production base where knowledge accumulates
NOT A FIT

Not a good fit

×
You want an entertainment channel
×
You are only after short-term buzz
×
You want a completely different treatment every time
×
You measure only the number of posts
×
You want it fully outsourced, permanently
×
You do not want to review anything internally
One-off production measured by count
IMPLEMENTATION

Try it on one to three pieces, settle the procedure, then widen it.

You can start at whichever phase fits your existing video, material, and team.
01
AUDIT
About 2 weeks
→
02
DESIGN
2–4 weeks
→
03
BUILD
2–4 weeks
→
04
PILOT
4–8 weeks
→
05
TRANSFER
Ongoing
Timings are indicative, not fixed pricing. Keeping the pilot as its own phase avoids forcing a full rollout.
FAQ

Questions we are asked before starting

On the split between filming and editing, use of AI voice, production volume, and what your team has to do.

Q1. Does someone have to appear on camera?

No. You can use an AI voice or an AI avatar, or narrate over screen recordings and diagrams. That said, video featuring your leadership or your engineers draws a stronger response, so we recommend it where possible.

Q2. Can we use an AI voice or an AI avatar?

Yes. We build the voice in ElevenLabs and the avatar in HeyGen. Both are made from your own recordings, so the result does not sound like a generic synthetic voice.

Q3. Who does the filming?

Filming inside your offices, factory, plant, or outdoors is down to you. No special equipment is needed — a smartphone is fine. Editing, subtitles, diagrams, and thumbnails are ours.

Q4. Can we reuse existing PowerPoint decks and articles?

Yes. We rework existing proposals and articles into a video structure. It is faster than planning from scratch, and it puts the ways of explaining that already exist in your company to work.

Q5. Can you support the full YouTube episodes only?

We can. But designing one full episode to spread into Shorts, Instagram, and TikTok gives you more touchpoints for the same production effort. We suggest starting with the full episode and widening the distribution in stages.

Q6. How far do you go with Shorts, Reels, and TikTok?

Short clips cut from the full episode are carried into Instagram carousels and TikTok, with length and subtitles adjusted to each platform. LinkedIn is designed on its own track, because the buyers there are different.

Q7. Are LinkedIn posts included?

Yes, but designed separately rather than repurposed from the video. LinkedIn is where B2B decision-makers are, and what draws a response there differs from other social platforms.

Q8. How many pieces do you produce a month?

Eight a month (two a week) is standard, with four a month as the minimum and twelve as the ideal. A steady frequency matters because it takes time for viewers to recognise the channel as a habit. Video also draws more of its viewing from search and recommendations after it has built up than in the days right after publishing, so both the number of pieces and the time elapsed count.

Q9. How many hours a week does it take on your side?

Five to ten hours a week: filming, checking the content, and deciding what goes out. Planning, scripts, editing, subtitles, and diagrams are ours, so your work is mostly filming and judgment.

Q10. Can you handle the editing and the social posting entirely?

We do at the start. It is not permanent outsourcing, though; it is designed to move in-house in stages. The procedures and templates are handed over, so you can keep it running after the engagement ends.
START WITH CLARITY

Before starting production, sort out the material, knowledge, and people you already have.

We review your existing material, expertise, production setup, and distribution channels, and make the first priorities clear.
Production setup assessment
A quick review of your current video, social, material, and production process.
Assess your production setup
A design conversation
We work out how to bring YouTube, short-form video, and social in-house.
Talk through bringing it in-house
The purpose is to review what you already have and decide which step to put in order first.
Start with one question.
Tell us what you are trying to decide — a supplier you need assessed, or marketing you are trying to bring in-house. You get a written reply within one business day, at no cost and no obligation.
Send your question
Book a free consultation
How far can your marketing run on its own?
In a 30-minute consultation we ask about your current outsourcing spend, how you use AI, how web, CRM, and content are run, and where analytics stands,
then tell you plainly where to start.
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