GLOBAL SALES ENABLEMENT

Turn the Japanese company brochure into sales material that lands abroad.

Not just translating the Japanese, but rebuilding the structure so overseas buyers, distributors, and procurement teams can decide. Message, English wording, diagrams, PowerPoint, and a Japanese–English glossary come together as one sales asset.
Assess your existing material
Talk through a redesign
We do not hand over a translation. What stays with you is material you keep using in meetings, and the standard for updating it.
Japanese brochure and proposal
Reader, purpose, stage of the deal
Message, English, diagrams
Global Sales Deck
Meetings, proposals, internal sharing
WHY TRANSLATION FAILS
Translation alone does not make sales material.
Material that works in Japanese can leave an overseas reader unable to see the conclusion, the value, the evidence, or the next step.
01
The reader has not been decided
Buyer, distributor, executive, engineer — whose decision the material serves is left vague.
02
It keeps the order of the Japanese original
It opens with the company profile and history, and the value and terms the reader wants are buried in the second half.
03
The English runs long and the point disappears
Translating the Japanese as written swells the text and makes the slides hard to read.
04
Terms and wording are inconsistent
The same product or feature is described differently in the brochure, the product sheet, and the website.
Before translating, we make clear who decides what with this material.
COMPARISON

Rebuild the order and the wording so the reader can decide.

BEFORE
Translation-led
Keeps the Japanese order
Every line swapped into English
Built around what the company wants to say
Everything crammed onto one slide
Wording changes from slide to slide
Delivered, and that is the end of it
A translated document
AFTER
GLOBAL SALES DECK
Reordered to match how they decide
Conclusion, value, and evidence kept short
Built around what they want to know
One message per slide
Held together by a glossary and wording standards
Connected to meetings, updates, and reuse
A sales asset used in decisions
THE SYSTEM

Japanese material into sales material that works in overseas meetings.

Taking stock of the material, defining the reader, the message, the English, the diagrams, and use in meetings — all designed as one process.
01
AUDIT
Existing material
Purpose and problems
→
02
AUDIENCE
The reader
Stage of the deal
→
03
MESSAGE
Value and evidence
Problem and CTA
04
LOCALIZE
English and terminology
Business norms
→
05
VISUALIZE
PPT and diagrams
Comparisons
→
06
ENABLE
Meetings and sharing
Updating and reuse
The final deliverable is not a translated file. It is material you keep using in overseas sales.
DECISION-MAKER FIRST
Decide who decides what with this material.
For the same product, different readers need different information in a different order. We fix the primary reader, and account for secondary readers where it matters.
BUYER
Procurement
Price
MOQ
Lead time
Supply capacity
Trading terms
EXECUTIVE
Leadership
Market opportunity
Return on investment
Risk
Competitive advantage
The adoption decision
TECHNICAL
Engineering
Specifications
Performance
Scope of support
Quality assurance
Conditions for adoption
PARTNER
Distributors and sales partners
How easy it is to sell
Margin
Support provided
Fit with the market
Sales support material
MESSAGE ARCHITECTURE

Not a company introduction, but the order the reader needs in order to decide.

01
CONTEXT
Their market and situation
→
02
PROBLEM
The problem to solve
→
03
VALUE
The value you provide
→
04
PROOF
Track record, specs, evidence
→
05
NEXT STEP
The next check, meeting, or quote
Company history and size move to where they reinforce the value and the credibility.

With the content settled, next comes the English.

Correct English and English that works in a sales conversation are not the same thing. We rebuild the sentences and the wording around the reader, the business norms, the technical vocabulary, and how much text a slide can hold.
GLOBAL LOCALIZATION

Make the English consistent across every document.

Rebuilding the English
Functional English, not literal translation
Wording led by the benefit
Adjusted to the industry and its norms
Claims and superlatives moderated
Text that fits on the slide
Tone matched to the reader
LANGUAGE SYSTEM
COMPANY TERMINOLOGY
Company name, business, organisation
PRODUCT TERMINOLOGY
Product names, features, specifications
BENEFIT LANGUAGE
Value, effect, application
PROOF LANGUAGE
Track record, figures, conditions on claims
CTA LANGUAGE
Enquiry, quote, next action
VISUAL STORYTELLING

Not decoration, but a slide that lands the point quickly.

01
STRUCTURE
One message per slide
Priority of information
Chapter structure
Reading order
02
COMPARISON
Before／After
You / the alternative
Product specifications
Conditions for adoption
03
EVIDENCE
Figures and track record
Certifications
Customer cases
Supply capacity
04
PROCESS
Adoption flow
How the transaction works
Manufacturing and supply
Next steps
DECK TYPES

Change what the document is for, and its structure follows.

COMPANY PROFILE
English company brochure
Company overview
Business lines
Strengths
Locations
Credentials
SALES DECK
Material for overseas sales
The problem
The value
The product
Track record
Next action
PRODUCT DECK
Product and service material
Specifications
Applications
Performance
Comparison
Terms
PROPOSAL
Tailored proposal
Their problem
What we propose
How it is implemented
Cost
Schedule
PARTNER DECK
Distributors and sales partners
Market opportunity
Sales support material
Division of roles
Revenue
Terms
FOLLOW-UP DECK
After a trade show or meeting
What was discussed
Related products
FAQ
The next check
Contact details
PRODUCTION WORKFLOW

Review what exists, then sharpen it in order: structure, English, design.

01
COLLECT
Existing material, web, products
→
02
AUDIT
Duplication, gaps, contradictions
→
03
AUDIENCE
Reader, purpose, stage
→
04
OUTLINE
Chapters and slides
↓
05
COPY
Tidy the Japanese, then write the English
→
06
DESIGN
PPT, diagrams, images
→
07
REVIEW
Facts, terminology, wording
→
08
DELIVER
PPTX, PDF, glossary
What we handle Structure, English, diagrams, design
Structure and English
Diagrams and design
What you confirm Facts, specifications, trading terms, what may be published
Facts and specifications
Terms and what may be published
QUALITY & GOVERNANCE

Before it reads well, check that the facts and the wording hold.

01
FACTS
Figures
Fiscal year
Track record
Locations
Specifications
02
TERMINOLOGY
Product names
Feature names
Company name
Department names
Industry terms
03
CLAIMS
Largest
Fastest
First in the industry
No.1
Guarantee wording
04
CONSISTENCY
Website
Company brochure
Proposals
Sales emails
05
RIGHTS
Photography
Logos
Trademarks
Customer names
Quotations
06
APPROVAL
Sales
Engineering
Management
Legal
Final sign-off
Cleared for use
Unverified figures and claims do not go into sales material until they are confirmed.

Once the material is finished, it has to keep working in sales.

Not a one-off proposal document, but something you can update for the reader, the stage of the deal, and the product. PowerPoint, glossary, diagrams, and update rules turn it into a sales asset your team reuses.
WHAT WE BUILD

The sales material, plus the standards needed to update and reuse it.

01
DESIGN
Strategy and structure
Purpose
The reader
Stage of the deal
The message
Chapter structure
CTA
02
BUILD
Producing the material
Tidying the Japanese
English localisation
PowerPoint
Diagrams
Comparison tables
PDF
03
TRANSFER
Updating and in-house use
Japanese–English parallel table
Glossary
Slide library
Update rules
Templates
Briefing for your team
USE & MEASUREMENT

Use it in meetings, and feed the response into the next revision.

Where it gets used
First online meeting
Follow-up after a trade show
Briefing an overseas distributor
Attached to a product introduction email
Shared after making contact on LinkedIn
Internal approval and technical review
Settling terms before a quote
What we watch
USAGE
How often and where it is used
ENGAGEMENT
Questions, views, response
CLARITY
Where it was hard to follow
SALES
Next meeting, quote, sample request
LEARNING
What to add, what to cut
IMPLEMENTATION

Start with the document that matters most, then build the routine for updating it.

01
AUDIT
Existing material and its uses
→
02
PRIORITIZE
Priority document, primary reader
→
03
BUILD
Redesign of the priority document
→
04
STANDARDIZE
Templates and consistent terminology
→
05
TRANSFER
In-house updating and use
Timings vary with the volume of material, the items to confirm, the scope of the English work, and the number of slides. As a guide: a small document 3–5 weeks; a standard sales document 5–8 weeks; several documents or a terminology consolidation designed case by case.
FAQ

Questions we are asked before starting

On scope, timelines, deliverable formats, and how confidential information is handled.

Q1. Is a Japanese PowerPoint enough to start from?

Yes. We pull the usable material out of what you have, then rebuild the structure and the message. You do not need to gather the source material again. Because this is a redesign rather than a translation, the order and the number of slides will change.

Q2. Can we commission the translation only?

We do not take that on. Translating the Japanese structure as it stands does not give an overseas B2B buyer what they need in order to decide. If translation alone is what you want, we will refer you to a translation company.

Q3. How is this different from a translation or design agency?

A translation agency handles the language; a design agency handles the appearance. We start from the structure and the message. Working from how overseas B2B buying actually happens, we settle what to say and in what order before anything is produced.

Q4. Is native review included?

Yes, as standard, at no extra cost. We check not only the grammar but whether anything would read oddly in a B2B conversation.

Q5. Can we commission the PowerPoint design alone?

We can. But a document whose structure is not right will not work in a meeting however good it looks. We will look at what you have and tell you whether design alone will achieve anything.

Q6. Can the company brochure and the product material be done together?

Yes, and together is more efficient. The shared message and diagrams are designed once and then carried into both, which takes less work and leaves less variation than producing them separately.

Q7. Can the English match what is on the website?

Yes. The wording is fixed in a list and used in both the material and the site. Where we also handle the Webflow site, both refer to the same glossary, so no discrepancy arises.

Q8. Are diagrams and charts included?

Yes. Replacing figures and processes with a diagram rather than explaining them in prose matters particularly for material aimed abroad. Give us the underlying data and we draw it around the point you want to make.

Q9. Do we need to supply the photography?

Please provide photographs of your own products and facilities. We source the rest. Where you have none, a diagram will often do the job instead.

Q10. Is it delivered as a PowerPoint we can update ourselves?

Yes. It comes in editable form, with the slide master and the structure of the diagrams handed over. Swapping figures and case studies is something your team can do.

Q11. Can you work with material containing confidential information?

Yes. We sign a non-disclosure agreement before starting. In any step that uses AI tools, company names and specific figures are masked before processing.

Q12. How long does production take?

Two to three weeks for a 20–30 page proposal. The first week goes into designing the structure and the message. Skip that and you get a document that looks right but does not work in a meeting.
START WITH CLARITY

Before starting on translation, work out what your current material fails to convey.

We look at your existing brochure, product material, and proposals, and set out what to improve in the overseas reader, the purpose, the English, the structure, and the diagrams.
Overseas sales material assessment
A quick review of your existing material: structure, volume of information, English, and how it is used in overseas meetings.
Assess your existing material
A redesign conversation
We work out which to tackle first: the company brochure, the product material, or the proposal.
Talk through a redesign
This is not about putting your material into English. It is about building documents an overseas counterpart can decide from.
Start with one question.
Tell us what you are trying to decide — a supplier you need assessed, or marketing you are trying to bring in-house. You get a written reply within one business day, at no cost and no obligation.
Send your question
Book a free consultation
How far can your marketing run on its own?
In a 30-minute consultation we ask about your current outsourcing spend, how you use AI, how web, CRM, and content are run, and where analytics stands,
then tell you plainly where to start.
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