Japan Consulting | Cross-Border B2B Growth, AI and CRM

Are you still outsourcing your global marketing?

In many companies the data from the website, social, email, CRM, and sales sits in separate places. Without seeing what actually produces an enquiry or a meeting, the same fees get paid to vendors year after year. Japan Consulting solves all three at once.

The real cost

You keep paying the fees. Why does no advantage come out of it?

Mid-market B2B companies in Japan spend an average of ¥4M to ¥24M a year on outsourced global marketing. What that money buys is deliverables, not capability.

Almost zero

Operating assets left in-house

When the contract ends, the knowledge and the strategy leave with the agency.

Reset

Context lost every time the vendor changes

Past decisions, customer understanding, and the record of what worked are never handed over, so you explain it all from scratch each time.

Hard to see

Direct contribution to your own competitiveness

You can keep paying the fees, but if no repeatable system stays inside the company, it never becomes an advantage.

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The shift

With AI, CRM, and BI, in-house became a strategic option

Combine GA4, Search Console, HubSpot, and Looker/BI and you can see which article, which social post, and which white paper led to an enquiry or a meeting. The real value of working in-house is not only lower production cost. It is that the learning accumulates as data inside the company.

What is now possible

English content, competitor research, and CRM operations all handled in-house

The shift, in numbers

60% cost reduction / 3.2x speed / no extra cost

The new reality

Global marketing your own team can run

Bringing global marketing in-house was once unrealistic for a mid-market B2B company. Handling English content, international SEO, CRM operations, and reporting internally meant specialists and heavy fixed costs. That premise has changed. Combine generative AI, CRM, and BI tools and your own people can create content, nurture leads, and improve while checking results in numbers. Instead of depending on vendors, knowledge, data, and operating assets build up inside the company. We support that transition from design through build and improvement.

Cost comes down

Part of the English content production, competitor research, and reporting you used to commission can be run by your own people with AI tools. The structure shifts from ordering out every time to investing in a system that stays with you.

Speed goes up

Work that took days or weeks of briefing, review, and revision with an agency can move quickly inside your team. You can turn the cycle of publishing and improvement faster, in step with market shifts, competitor moves, and how prospects respond.

Knowledge accumulates

Content, customer understanding, competitor intelligence, enquiry data, and the record of what worked stay in-house. The longer you publish, the more marketing assets of your own build up, ready to inform the next decision and the sales conversation.

Proven

Former listed-company CFO. 17 years. 500+ engagements.

Adopting AI tools alone does not change global marketing. What is needed is a design that connects P&L, sales, web, CRM, content, and the way the organisation operates. Japan Consulting brings a former listed-company CFO's financial perspective together with 17 years and more than 500 companies supported abroad, and designs in-house marketing for the AI era as a management decision.

Years of experience

17 years of independent consulting. More than 40 countries, more than 500 companies.

500+

Companies advised

From Japan to North America, EMEA, and APAC. Any industry, any size.

Listed-company CFO

11 years as CFO of a listed company. Financial discipline is the standard for every decision.

Self-Driven Growth Method™によるマーケティング基盤構築のイメージ

Our own story

We outsourced too: the company that proved in-house on itself

Japan Consulting lived through outsourcing dependency, ran into its limits, and proved the in-house alternative on itself. What we propose to clients is only what we have already practised and verified. This is not theory and not an ideal. It is the road we walked. From 2025, when we stopped outsourcing, to today, this website itself has been run on that method.

The years of depending on vendors

We commissioned overseas content production, SEO, and English writing to outside partners. Costs were high, the know-how never stayed with us, and we repeated the same briefing every year.

The point where it stopped working

The fees kept rising while our own global marketing capability did not grow at all. Every time the person in charge changed, the knowledge reset to zero.

2025 — the decision to bring it in-house

As AI tools advanced, we decided to take all of the outsourced work back. In six months we built the automation workflows in-house, through content production, SEO, and social posting.

This site is the evidence

This website is the proving ground for the Self-Driven Growth OS. Webflow, AI generation, SEO design, HubSpot, social distribution, GA4 and Search Console, and Looker/BI work together, and we test the move from outsourcing dependency to in-house operation and continuous improvement on ourselves.

Read AI Transparency

Read About Us

The Self-Driven Growth Method™

From assessment through design, build, automation, and improvement. You can start at whichever phase fits your situation. Working through them in order reduces outsourcing dependency and leaves operating assets and an improvement cycle inside the company.

Self-Driven Growth Method™: five phases to running and improving on your own

See the method in detail

See services

Audit

Put outsourcing spend, AI headroom, and governance risk into numbers.

Design

Design the target market, the competitive edge, the message, and the KPIs.

Build（構築）：Webflow・HubSpotで海外B2Bマーケティング基盤を社内に実装

Build

Build the operating base across Webflow, HubSpot, content, and LinkedIn.

Automate（自動化）：AIエージェントで競合監視・配信・リード対応を自動化

Automate

Automate competitor research, content distribution, and lead handling with AI agents.

Optimize（改善）：GA4・Looker Studioで海外B2Bマーケティング成果を数字化

Optimize

Surface results in GA4, Search Console, HubSpot, and Looker/BI, and feed them into the next move.

Governance

Bringing AI in-house safely: Human Approval, Data Boundary, Audit Trail

In-house AI takes more than tools. How far customer data may be used, who checks AI output, which content may be published, which data feeds BI. Only once these are designed does AI become a safe operating base.

• Human Approval: a person signs off before anything is published

• Data Boundary: control over what customer and confidential data goes in

• Audit Trail: an operating log of generation, review, and approval

Read AI Transparency →

Self-Driven Growth Method™：5フェーズで海外B2Bマーケティングを内製化する全体像

GLOBAL B2B INSIGHTS

Practical insights on global B2B and in-house AI

Global B2B marketing, in-house AI, and CRM and BI use, organised from the standpoint of practice and management decisions.

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Bring global B2B marketing in-housewith AI, CRM, and BI